Culture
Baby Oil and Beach Reflectors: How a Generation Baked Itself — and What It Cost Them
For much of the twentieth century, a deep tan wasn't just acceptable — it was aspirational. Sunscreen barely existed, and when it did, most people ignored it. Decades later, the melanoma statistics tell a story that's hard to look away from. Here's how an entire culture got sun exposure spectacularly wrong, and how long it took us to figure that out.
